SSL stands for Secure Socket Layer. SSL is a protocol used for sending confidential data over the Internet. SSL creates a secure connection between a web browser and the server. In this process, SSL uses encryption to keep the data private. Thus, it protects data privacy. In this article, we’ll discuss the advantages and the disadvantages of having the feature of SSL enabled on your business website.
Better search engine rankings Google recently added having a SSL certificate as one of the ranking parameters for search results. Having a SSL certificate brings your site a competitive advantage in Google’s search engine results pages (SERPs).
Boost Ranking & Increase Brand Value
A few months ago, Google updated its algorithm and added HTTPS as a ranking signal. If your website is secured with SSL certificate and web URL starts with a secure HTTPS protocol, then you will get the ranking advantage in search engines.
Using SSL dramatically improves the perception that users have of your brand. When your site has signed by a trusted third party certificate, your customers are ensured that they are indeed on a valid and trusted site. They will be less worried about security issues and will engage with you more effectively.
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